The Norwegian construction chain Maxbo is part of Løvenskiold Handel, which is the Løvenskiold Group's largest business area. Maxbo has a solid position in the market with over 60 Maxbo stores, Maxbo supermarkets and Maxbo Proff. The company has an offensive and ambitious digital strategy focusing on online shopping and omnichannel.
The main purpose of the online store is to make it easier for the customers to shop at any time of the day and thereby increase Maxbo's profitability. Their ambition is to create the best online solutions for the construction industry, both towards consumers (B2C) and companies (B2B).
Towards the consumer market, the main objective is to increase accessibility both inside and outside the store's opening hours. For companies, the focus is rather on creating a solution that streamlines and clarifies purchases, and makes the practical information more accessible.
Central to the collaboration with Ateles is the focus on SEO, conversion and profitability. Ateles offers a unique combination of technical expertise and business understanding that has become one of the main drivers for the development of the digital commerce at Maxbo.
The solution is based on the Magento e-commerce platform, which has been integrated with Product Information Management (PIM) from Pimcore. This integration is adapted to Maxbo's unique needs and demands for a comprehensive customer experience in both the digital and physical channels. It also simplifies the work on product information and digital presentation in all sales channels.
According to Maxbo, the combination of good guidance and product information, wide range and flexible delivery options together with the right price makes the online store attractive to its customers.
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