The global lifestyle brand Gant has a presence in over 70 countries with over 740 physical stores and is also very strong in digital commerce. Gant developed their digital sales already in 2009 when they launched their online store in Britain, followed by Sweden, the United States and Germany. Today, Gant has a total turnover of more than 2 billion SEK.
Gant's collaboration with Ateles began in 2013 with the aim of streamlining the organization's global IT infrastructure with a common system support. Gant had identified that it was a Product Information Management (PIM) system that they needed in order to manage all product information globally. Gant required a flexible system that allowed them to grow easily and adapt to changing market demands.
Ateles and Gant's cooperation has gradually developed over the years. The latest project, which started in 2018, ORD that Ateles provides the internal organization at Gant with digital commerce expertise. Among other things, Ateles educates Gant's marketing and e-com department in e-commerce, digital business development, conversion optimization, SEO and SEM.
Pimcore was chosen as a PIM system, which is an extremely flexible and license-free platform with strong functionality for Product Information Management. Gant quickly realized the potential of Pimcore, as the system could handle a lot more information than they originally thought, which made the system perfect for the task of streamlining the IT infrastructure.
In addition to a pure PIM system that handles all product information globally, Ateles developed a Store Locator and Inventory Management features to the Store Concept department. Also functions for Royalty Reporting from the various markets of the financial department in Pimcore have been developed. All solutions were developed with rights management and integration into Google Single Sign On, which is part of Gant's existing infrastructure. This makes the solutions easily accessible and easy-to-use for Gant's all internal and external stakeholders who need access to the different solutions.
With Pimcore, Gant can grow freely and easily create new functionality as new needs arise that are connected to the organization's way of working. Through Pimcore, Gant has a powerful and flexible system support that supports the organization both from a cost and process perspective in a very efficient way, with capacity to handle additional tasks in the long run.