Gresvig Retail Group AS owns the retail chains like G-Sport, G-Mac and Intersport and they are Norway’s leading operator in sport- and leisure equipment. They also have several fashion brands like Voice Norway AS, Boys of Europe, Match and VIC. Together they have 500 brick and mortar stores and a total turnover of NOK 7 billions.
Gresvig had an e-commerce solution that needed to be replaced and their IT-structure needed an upgrading to be able to integrate the e-commerce with the brick and mortar stores. It was not possible to execute with an omni channel strategy within the frames of the existing IT-structure and the architecture needed to be completely re-designed.