Success Stories

Some of the biggest companies in the Nordics rely on us for developing and implementing their eCommerce, PIM and Omnichannel solutions

Already after seven months of collaboration with Ateles we were able to launch our first online store, with complete integration to logistics, ERP and PIM-systems, which we gradually and smoothly have scaled up to 28 markets. The launch was exactly on the day we planned! Ateles is an incredibly dedicated and flexible supplier. They can manage restricted timeframes and rapid changes.

- Peter Lilja, IT Manager, Gina Tricot


Gina Tricot is the fastest growing fashion retailer for women in the Nordic countries and have a turnover of SEK 2,5 billions. They have 175 stores in five countries and voluminous online sale.


The collaboration with Ateles begun in 2009 when Gina Tricot decided to start their e-commerce business. The goal was to create a solution that not only opened a sales channel to the customers but also automated the internal process through integration with business- and logistic systems and efficient cost-saving.


Ateles delivered a flexible and scalable solution based on Elastic Path with integration to business system and all imperative support systems. Ateles also developed a CMS in Pimcore that is integrated with the e-commerce. The project started with the Nordic countries and the new online store was launched according to schedule in April 2010. Up until 2013 this solution has scaled up to 28 markets. As the online store has a lean organization the focal point has always been to automate the processes and integrate all systems to avoid manual work. The online store has since the first launch been in constant evolution with added functionality, which has both increased sales and automated further processes. A new updated online store with responsive web design has also been launched. Today Ateles is responsible for the technical management and has an entire team dedicated to Gina Tricot.


Cost efficiency

Increased efficiency

Complete integration of e-commerce, logistic- and business systems and development of PIM-system