Ateles delivered a flexible and scalable solution based on Elastic Path with integration to business system and all imperative support systems. Ateles also developed a CMS in Pimcore that is integrated with the e-commerce. The project started with the Nordic countries and the new online store was launched according to schedule in April 2010. Up until 2013 this solution has scaled up to 28 markets. As the online store has a lean organization the focal point has always been to automate the processes and integrate all systems to avoid manual work. The online store has since the first launch been in constant evolution with added functionality, which has both increased sales and automated further processes. A new updated online store with responsive web design has also been launched. Today Ateles is responsible for the technical management and has an entire team dedicated to Gina Tricot.